Fake, replica, mock, analogue - whatever you call them, faux
meat and cheese products seem to be dividing the established Vegan community.
You may like them, you may not and you may have an opinion
on them… and here’s mine:
I should just start by saying that this post, in part, has
been prompted by a little online incident, of what I can only call ‘purist
policing’. If you’re Vegan already you may know what I mean.
Vegans are pretty much used to having their food and lifestyle
critisised and questioned by some non-vegans, but what can come as a shock is
when Vegans are on the receiving end of it from – other Vegans.
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| Fry's Louisianna 'chicken' tenders. |
It’s only happened to me a couple of times and each time I’ve
bitten my Vegan tongue, risen above it and replied in a positive way. But I
observed an incident the other day that has meant I needed to vent a little –
so forgive me!
It occurred when a fabulous food blogger I’ve come to know,
and greatly admire, tweeted a picture of her shopping trolley. I was delighted
because in one graphic it instantly showed a regular household food shop,
filled with a wide variety of foods…. This always pleases me because non-vegans
undoubtedly have a perception than Vegan living and eating is difficult and
that we seem to eat nothing but mung beans and brown rice. Let me tell you – a
very good Vegan friend and I only recently discovered what a mung bean was!!!
So…
But low and behold, someone (A N Other Vegan – let’s call
him ‘PP’) saw fit to critisise the contents of this shop for too many ‘junk’ items,
too many replicas and not enough fruit and veg (which actually was more hidden
further down the trolley).
Let me be very clear…
This makes me mad…
And as I have pointed out on several occasions –
compassionate to the nth degree though I may be –in reality no-one wants to see
a redhead get mad… it’s never going to end well.
What upsets me is that if a non vegan had been following
this thread and had seen this interaction and seen the criticism… they would be
deterred. It doesn’t send a positive message.
But the point for me, about this lady’s trolley, was that
she was proving just how easy it is
to be vegan and the main thing to focus on was that her trolley contained no dead animals or animal secretions, and surely
THIS is THE ONLY point to focus on.
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| faux sausage and apple casserole |
But it links in with some reactions I have seen to faux
products – in particular those that are designed to be similar to meat.
I know some purists want us all to be juicing, spiralising, eating
raw food and only using fresh
ingredients – but this is NOT what Veganism is about to me. If you’re into that
then of course that’s fine! Enjoy! And I would never critisise you for eating
that way. But to place emphasis on it as necessary
in order to be Vegan, and to be scornful of those who don’t, is not only hurtful,
it’s alienating to so many people.
In my mind this doesn’t help the Vegan ‘cause’ one little
bit.
If your average non-vegan on the street thinks this is how
you have to live to be Vegan, then frankly they’re never going to try it and
we’ve missed a trick in helping them to change their lives for the better and,
of course, to save animal lives. We need to be realistic about what non-vegans
currently eat and we need to be pragmatic in our approach to that. Visit any
supermarket, observe peoples trolleys and you’ll see what I mean. They are full
of convenience foods.
Yes, we all know that our own health is important and we
also know that a Vegan diet can help improve this significantly. And in actual
fact switching from meat to ‘copies’ of those things – even processed versions,
is still far healthier for people. They contain almost zero cholesterol and
fewer calories for a start! But making all of your own food, from scratch, is
not a prerequisite to being Vegan and most people people lack the time, skills
and dedication needed to make this happen.
Another issue that seems to be raised is why would someone
want to eat a product that reminds them of a dead animal – why would they want
to replicate that?
Here’s my view on it: that product - i.e. a sausage, for
example, doesn’t remind me of a dead animal… I don’t think pig or cow when I
eat one – because thanks to a psychological barrier called ‘cognitive
dissonance’ (basically a mental disconnect) that I had when I was non vegan, I
never associated pork or beef sausages with a dead animal either! I didn’t see
them as sentient animals on my plate ever! I saw the items simply as ingredients
either for a casserole or for my breakfast or with my mash… and it’s simply the
same for a plant-based sausage – it really is. It’s just an ingredient that I
am familiar cooking with, yet it comes with no violence attached.
AND people like them. It does not mean they’re hankering for
the good old meaty days of feasting on animal flesh though, because much of the
flavour in any meat-based dish actually comes from the herbs, seasonsing, spices
and vegetables that are used with it (think marinades, rubs, sauces and smokey flavours)
– not from the meat itself. That’s how it’s so easy to replicate because it’s
about a seasoning blend. That’s often what people miss.
So, in my opinion, whatever
helps people to come into this wonderful compassionate lifestyle then I’m all
for it.
If that’s a readymade pie, a sausage or a burger then so be it – great!
And as people become more aware of their eating,
and learn more about food in general, yes they may then venture into the culinary
realms of creating great wholesome plant-based dishes from scratch. But until
that time let them eat tofurkey and facon in peace!
Allow me to illustrate my point further:
I’m actually quite a good cook and I enjoy cooking. But when
my life changed and I wanted to try being vegetarian I was flummoxed as to
where to start. However, help was at hand in the form of Quorn, Linda Mccartney
and Goodlife products. So OVERNIGHT I was able to make that dietary change, and
hey presto, I was instantly killing less animals. I didn’t need to think about
it at all – I just did it.
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| ready-made spicy bean burger |
Scarily, I might never have done it if I had thought I would
need to buy more ingredients, more equipment and more cook books whilst
spending hours in the kitchen and planning my evenings around when to soak my
mung beans. My research shows that THIS is how the vast majority of people
think.
And now… a couple of years later when my husband (bless him)
has decided he really should to learn to cook… how was the best way to approach
it? Well, by starting out with meals that he’s familiar with and taking the
pressure off in the kitchen by using an ingredient such as soya mince, or a
veggie roast or a sausage so that he could ease himself into cooking and learn
how to steam broccoli and other veg one step at a time.
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| Dave's Sunday roast! |
And let me tell you he
can now make a mean Sunday roast with the best crispy potatoes and perfectly
steamed veg because of it. Thank you Vegusto. His confidence has grown and now
he wants to learn more and experiment more with cooking things from scratch.
What a great result!
At the end of the day, the vast majority of people are time poor,
they lack cooking skills and do not have the inclination to break the habits of
a lifetime, particularly for something that appears to be like hard work. It’s
just a fact – humans are drawn to the easy option and even if they’re
interested in Veganism it won’t take much to dissuade them from trying it.
Research I’ve done over the last year has born this out time and time again.
And it’s why you’ll see me focus on all of the positive and all of the easy
ways in which you can live this amazing cruelty-free life.
If we make something seem difficult, when there is already a negative
perception of it, then we are never ever going to change hearts and minds and
progress to a kinder world. It just isn’t going to happen.
The fact is that hardly any of us were born and raised
Vegan. Most of us have spent years eating animal ‘products’ – it’s what we’re
used to and what we know how to use. And indeed our entire food culture is
based around these ingtredients. Decades old habits will take decades to change.
So to all the PPs out there, please understand, please think before you
critisise and remember what Veganism is ultimately about.
And if you disagree… yet you still enjoy an almond ‘milk’
latte, have vitalite on toast, like a good tofu ‘scramble’, eat cake bound with
flax ‘egg’, grill ‘burgers’ made with beans, have ‘cheesy’ nooch sprinkles….
Then you may wish to reconsider your faux view.
Faux meat foods are old friends… it’s just that now, they’re not
harming our friends.
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| Vegusto weiner 'hotdog' with paprika sweet potato wedges & slaw. |
